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Frozen Assets Mendota Vice

Frozen Assets :: Mendota Vice

**SOLD OUT**

Frozen Assets is one of Madison’s boldest fundraiser parties, known for its creative themes, unique décor and the fashion of attendees. The Frozen Assets Fundraiser, along with the weekend-long Frozen Assets Festival, highlights the status of our lakes as our community’s number one asset and raises upwards of $150,000 for our lakes each year.

On Saturday, February 3rd, the big yachts and fast boats of South Beach will hit the South Side of Lake Mendota. Expect glamorous and sultry color palettes from linen white, navy and pale blues to electric metallics, hot pink or ravishing tropical patterns!

Get ready to celebrate, raise money for the lakes, and set this Madison winter on fire. After all, Frozen Assets isn’t just any fundraiser… this is MENDOTA VICE.

Learn more at cleanlakesalliance.org/frozen-assets

America’s only 5K on a frozen lake

Join Clean Lakes Alliance for our Frozen Assets 5K, America’s only run entirely on a frozen lake!

Take a break from the hilly pavement and bring your stride to the ice. In this 5K race, participants will run or walk across the ice on iconic Lake Mendota for beautiful views of downtown Madison and the University of Wisconsin-Madison campus. The course will start and end at The Edgewater. Medals will be awarded to our top finishers. Best of all, your registration supports work to protect and improve water quality in our lakes!

Online registration ends Wednesday, January 31st. Walk-ups welcome! Register at the start line at 9 a.m. the day of the race.

Click here to register

Contact Clean Lakes Alliance at info@cleanlakesalliance.org or 608-255- 1000 if your organization would like to get involved by becoming a sponsor.

Learn more about the Frozen Assets Festival: cleanlakesalliance.org/frozen-assets

Frozen Assets Festival 2018

Meet us on Lake Mendota for the Frozen Assets Festival

Every year, the Frozen Assets Festival highlights the status of our lakes as one of our community’s biggest assets. This event has raised more than half a million dollars for our lakes since 2012! You’re invited to our fourth annual family-friendly outdoor winter festival at The Edgewater and on frozen Lake Mendota.

Join us for FREE activities all weekend long, including ice skating, sleigh rides, pond hockey, snowshoeing, ice science, figure and speed skating demos. Warm up with complimentary s’mores and hot cocoa!

Contact Clean Lakes Alliance at info@cleanlakesalliance.org or 608-255- 1000 if your organization would like to get involved by hosting an activity or becoming a sponsor.

Learn more: cleanlakesalliance.org/frozen-assets

Join Clean Lakes Alliance for our first annual snowshoe run on Madison’s iconic Lake Mendota! Registration supports our efforts to protect and improve water quality in our local lakes, rivers and wetlands. To sign up, visit the green ticket link below.

Bring family and friends and let’s explore our winter lakes at the Frozen Assets Festival! Learn more.

Photo via Gianina Lindsey, Flickr.

Join Clean Lakes Alliance for our first annual amateur ice fishing derby on Madison’s iconic Lake Mendota! Registration supports our efforts to protect and improve water quality in our local lakes, rivers and wetlands. To sign up, visit the green ticket link below.

Bring family and friends and let’s explore our winter lakes at the Frozen Assets Festival! Learn more.

Photo via UW-Madison Center for Limnology.

Join Clean Lakes Alliance for our first annual fat tire bike race on Madison’s iconic Lake Mendota! Registration supports our efforts to protect and improve water quality in our local lakes, rivers and wetlands. To sign up, visit the green ticket link below.

Bring family and friends and let’s explore our winter lakes at the Frozen Assets Festival! Learn more.

Photo via Joshua Duggan, Flickr.

New races, Kites over Mendota, and other family-friendly events announced

MADISON, Wis. – After unseasonable rain, the return of cold temperatures and a dose of winter white helped Lake Mendota stay solid for Frozen Assets! Back for a third year, the three-day, free family-friendly festival expects to draw near 10,000 people throughout the weekend. Frozen Assets is made possible thanks to title sponsors CG Schmidt, Hovde Properties, Lands’ End Outfitters, Spectrum Brands, and is hosted by platinum sponsor, The Edgewater. 

“Last year we had roughly 6,000 people experience Frozen Assets – many of them setting foot onto a frozen lake for the first time in their lives,” said Clean Lakes Alliance executive director, James Tye. “We hope even more people will join us this year to see how important healthy lakes are to our community, year-round.”

Frozen Family Fun – for FREE!

For three days, Friday, February 3 through Sunday, February 5, families will have a chance to experience outdoor activities and winter fun at The Edgewater. Free ice rink access and hot chocolate will greet people all weekend long. Additionally on Saturday, festivalgoers will be treated to demonstrations from the Madison Figure Skating Association, Olympic gold-medal winning speed skater Casey FitzRandolph, and other dance performances. If the weather gets too cold, kids can enjoy free face painting, zoo animals, a Saturday performance by children’s entertainer David Landau, and other fun activities inside The Edgewater.

Out on frozen Lake Mendota, snowshoeing, a slap-shot competition, s’mores, sleigh rides, ice fishing and an ice science lab led by the UW-Madison Center for Limnology all return and all are completely free!

NEW Events 

Winter lovers who miss the large kite event that used to take place on Lake Monona will love Kites on Mendota! The Wisconsin Kiters Club will bring dozens of large show kites to fly high over the lake throughout Saturday and Sunday.

For athletes and anglers, four new events are a can’t-miss. Friday night, riders can compete in a fat bike race on a lit course on Lake Mendota, and on Saturday morning, snowshoe lovers can compete in a run along the same course. Also on Saturday, weekend fishermen and women can try their luck at an Amateur Ice Fishing Derby where teams of two compete for cash prizes. On Sunday, the North American Ice Fishing Circuit makes an official stop on Lake Mendota. Weigh-in for the pros will be Sundayafternoon at The Edgewater.

A complete list of festival activities and times can be found at cleanlakesalliance.org/frozen-assets.

Play & Stay

The Edgewater has developed festival-specific family-friendly packages to encourage a full weekend experiencing Madison lakes. To take advantage of an Edgewater weekend room package, please visit cleanlakesalliance.org/frozen-assets/#stay-packages

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About Frozen Assets

Started in 2012 as a fundraiser, Frozen Assets has now transformed into a three-day event to highlight the importance of the lakes. Thanks to generous sponsors, Frozen Assets has netted nearly $700,000 to fund lake improvement projects, youth education, and watershed engagement events.

Free, family-friendly festival adds professional & amateur ice fishing tournaments, as well as fat tire bike race and snowshoe run

Madison, Wis. – Madison’s fastest growing winter festival is expanding again to bring even more excitement to the community during winter months. Clean Lakes Alliance’s Frozen Assets, hosted by Platinum Sponsor, The Edgewater will join Title Sponsors CG Schmidt Construction, Lands’ End, and Hovde Properties to enhance this year’s three-day festival. Adding to the already action-packed festival on February 3, 4 and 5 will be a Friday night fat tire bike race along a lit course on the lake, a Saturday morning snowshoe run and Amateur Ice Fishing Derby, and a Sunday morning professional ice fishing tournament that will be part of the North American Ice Fishing Circuit 2017 schedule. This growing regional event drew over 6,000 people in 2016, and the three-day festival expects to draw near 10,000 people in 2017!

“As a company that builds some of the most complex facilities throughout Wisconsin, we were excited to help build Frozen Assets into an even larger event that will attract people from throughout the region,” said Eric Schmidt, Vice President for CG Schmidt.  “We also know that the lakes are the center of our community here in Madison and we believe drawing attention to them year-round is the best way to ensure future generations can continue to enjoy the lakes.

“Lands’ End is well-known around the world for their high quality outerwear for the entire family,” said Lands’ End Senior Vice President, Joe Ferreri.  “No matter what the weather delivers, we hope to help warm up the thousands of people who will attend Frozen Assets throughout the weekend.”

“Hovde Properties has been supporting community events in Madison for over 75 years,” said Hovde Properties CEO Eric Hovde. “We are proud to once again support Frozen Assets and all it does for our community”

Fishing for Amateurs and Experts!

One of the big draws to this year’s Frozen Assets will be a partnership with the North American Ice Fishing Circuit (NAIFC). In addition to being a stop on this winter’s professional circuit, the NAIFC will also offer kids camps, gear demonstrations, and an amateur ice fishing derby for the everyday angler looking to fish a professionally run tournament. Promoted regionally, the NAIFC will bring professional anglers in from outside the state, and will also hope to attract amateurs to this professionally run event on Lake Mendota.

Fat Tire, Snowshoe, and More!

Continuing to offer more activities for winter lovers, Frozen Assets is adding a fat tire bike race and a snowshoe run. The Friday night bike race will be unique to the area thanks to its exclusive lake-only track along a completely lit course. Bikers will leave from The Edgewater and make loops along the southwest corner of Lake Mendota. Snow shoe runners will follow a similar course on Saturday morning. These new events will join the already popular sleigh rides, ice skating, pond hockey, ice lab walks, and many more popular FREE Frozen Assets family-friendly activities.

“We are pleased to once again host this marquee community event at The Edgewater,” said Amy Supple, Chief Operating Officer of The Edgewater. “Promoting the quality of our lakes, and finding unique ways to activate the waterfront are cornerstones of The Edgewater’s community strategy and perfectly aligned with the mission of Clean Lakes Alliance. Frozen Assets is just one example of the important work this organization does to enhance the quality of life for our residents and to bolster Madison as an economic driver and regional destination.”

Five Years and Counting

What started as a fundraiser event has blossomed into a three-day family-friendly festival on Lake Mendota. This year, Frozen Assets hopes to bring even more people and raise even more awareness for our lakes

“Thanks to our generous sponsors, we have raised over a half million dollars for the lakes at Frozen Assets over the past five years,” said Clean Lakes Alliance Executive Director James Tye. “This money goes directly towards lake improvement projects and practices aimed at making our lakes healthy for generations to come.”

For more information about Frozen Assets, including where to purchase tickets, schedule of events, and hotel information, visit www.cleanlakesalliance.org/frozen-assets/.