Frozen Assets

Join Clean Lakes Alliance at Frozen Assets!

Every year, the Frozen Assets Festival & Fundraiser raises the profile of our lakes as one of our community’s greatest assets. With over 6,000 attendees in 2018, Frozen Assets raised more than $150,000 for our lakes!

Fifth Annual Frozen Assets Festival

Saturday, February 2nd
The Edgewater & Lake Mendota
FREE, open to the public

About the Festival

Join Clean Lakes Alliance at The Edgewater for the Frozen Assets Festival! We’ll have FREE, family-friendly activities on a frozen lake! Every year, this event highlights the year-round value of our lakes, while raising money to protect our waters through lake improvement projects, educational programming, and water quality monitoring.

Thank you to our presenting sponsor Lands’ End, platinum hosting sponsor The Edgewater, and our other sponsors for making this community event possible.

Timeline & Activities

Saturday, February 2nd, 10 a.m. – 3 p.m.

  • Frozen Assets 5K Run/Walk, 10 a.m. (paid event)
    Starts and ends at The Edgewater Madison with the ENTIRE race on Lake Mendota. Complimentary stretching tent with Capitol Physical Therapy at the start.
  • FREE hot chocolate and s’mores, thanks to Artisan Kettle Organic Chocolate and CG Schmidt, all day
  • FREE ice rink admission and $3 skate rentals (or bring your own), all day
  • Pond hockey sponsored by Weed Man Lawn Care, with equipment provided by Keva Sports Center, all day
  • Snowshoeing with equipment provided by Rutabaga Paddlesports, all day
  • Hockey slap shot competition with the Madison Capitols, all day
  • Trades of Hope booth with a portion of sales donated to Clean Lakes Alliance, all day
  • Lands’ End Airstream appearance on The Edgewater auto court, all day
  • NEW kids scavenger hunt sponsored by Culver’s, all day
  • Ice science lab with UW-Madison Center for Limnology, all day
  • Madison Bikes information booth, 10 a.m. – 1 p.m.
  • TK Magic roaming magician, 11 a.m. – 1 p.m.
  • Kites on Mendota sponsored by National Guardian Life Insurance Company, 11 a.m. – 2 p.m.
  • FREE face painting with Funny Faces Family Entertainment, 11 a.m. – 2 p.m.
  • Central Midwest Ballet performance, 11 a.m. & 1:30 p.m.
  • Trinity Irish Dancers performance plus audience lesson, 11:30 a.m.
  • Bucky Badger appearance, noon – 1 p.m.
  • Water@UW poster session, noon – 1 p.m. on Lake Mendota
  • Figure Skating Club of Madison performance, 12:30 p.m.
  • Casey FitzRandolph Olympic speed skating demo, 2 p.m.

FAQs

Is there parking available?
$5 event parking will be available at The Edgewater. Participants may also find street parking or use other City of Madison parking ramps.

Frozen Assets :: Winter Carnaval

Saturday, February 2nd, 2019
8 p.m. – midnight
The Edgewater

BUY TICKETS

About the Fundraiser

Grab your passport and samba shoes as we fly south to Rio for the biggest parade on earth! Whether it’s bright purples, yellows, or greens, you won’t want to dress drab for this fundraising scene. Grab your feathers, beads, and some friends as we bring Rio de Janeiro right to you!

Get ready for Copacabana to hit the shores of Lake Mendota at Frozen Assets :: Winter Carnaval!

Frozen Assets, held at The Edgewater, is one of Madison’s boldest fundraiser parties, known for its creative themes, unique décor, and the fashion of attendees. The Frozen Assets Fundraiser, along with the weekend-long Frozen Assets Festival, highlights the status of our lakes as our community’s number one asset. Frozen Assets raised $150,000 for our lakes in 2018.

Tickets

Tickets are very limited and we ALWAYS sell out. Get your tickets today!

$110 :: Early-bird (open to general public)
$125 :: Regular price
$150 :: Last chance!

While supplies last

Style Guide

This year’s theme draws on the bold colors, big accessories, and fun music from the annual Carnaval celebration in Rio de Janeiro! Bright purples, yellows, or greens; styled with feathers or beads will give anybody the right look! For additional fashion inspiration, see our Men’s Fashion and Women’s Fashion Pinterest pages.

Enhanced Experience

Every year, our 63Club monthly donors access a special hosted bar and lounge at the fundraiser. Join the 63Club today, starting at just $19.63 a month!

Frozen Assets 5K Run/Walk

Saturday, February 2nd, 2019
9 a.m. check-in, 10 a.m. start
The Edgewater Madison & Lake Mendota

REGISTER NOW

About the 5K

Join Clean Lakes Alliance for our Frozen Assets 5K and run or walk ENTIRELY on a frozen lake!

Take a break from the hilly pavement and bring your stride to the ice. In this 5K race, participants will run or walk across the ice on iconic Lake Mendota with beautiful views of downtown Madison and the University of Wisconsin-Madison campus. The course will start and end at The Edgewater, right in the heart of the Frozen Assets Festival!

Registration

Your registration to this event includes admission to the race with optional chip timing. Online registration closes Wednesday, January 20th. The registration pricing schedule is below:

November 1 $35 :: Early bird
December 31 $40 :: Regular price
February 2 $45 :: Same day

Best of all, your registration supports work to protect and improve water quality in our lakes!

Divisions

The event will be chip-timed for runners, sign up for the walk pass for an untimed event. Awards will be given to the top three male and female finishers.

Terms & Conditions of Entry

By registering for this event, you agree to the Frozen Assets 5K Terms & Conditions of Entry. All entrants must read and agree to this declaration.

Weather

Race organizers reserve the right to alter the course due to factors including, but not limited to, ice conditions and weather. If conditions are deemed unsafe, the event may be cancelled or moved to an alternate location. Participants will be notified of any changes ahead of the event.

Frozen Assets Fat Bike Race

Friday, February 1st, 2019
5:30 p.m. check-in, 6:30 p.m. start
The Edgewater Madison & Lake Mendota

REGISTER NOW

About the Fat Bike Race

On Friday night, February 1st, the popular Frozen Assets Fat Bike Race, is now scheduled to be BACK ON LAKE MENDOTA!

In this unique NIGHT race, participants will cruise across the ice on iconic Lake Mendota and pass by downtown Madison and the University of Wisconsin-Madison campus. The race will start and end at the Edgewater. Choose from a single lap, 4.25 mile course or a three lap, 12.75 mile course.

With the colder temperatures, the ice has thickened up considerably. However, plenty of fresh snow will provide a deep base and a challenging course, so plan accordingly.

Fat Bike Race 2018

Registration

Your registration for this event includes admission to the race with chip timing. Online registration closes Wednesday, January 30th. The adult registration pricing schedule (17 and older) is listed below.

November 1 $40 :: Early bird
December 31 $50 :: Regular price
February 1 $65 :: Same day

Best of all, your registration supports work to protect and improve water quality in our lakes!

Race Divisions

Fat Bike Race: 4.25 or 12.75-mile course, fat bikes only
Open Ride: 4.25-mile course, ANY bike welcome (have fun and try your favorite bike on the ice!)
Junior Ride: 4.25-mile course, ages 10-16, any bike welcome

Top finishers in all divisions will get medals. Fat bikes are generally defined as 3.8-inch tires or wider. We suggest 3 inches minimum to compete in the Fat Bike Race division.

Terms & Conditions of Entry

By registering for this event, you agree to the Frozen Assets Fat Bike Terms & Conditions of Entry. Click the link to read and agree to this declaration.

Weather

Race organizers reserve the right to alter the course due to factors including, but not limited to, ice conditions and weather. If conditions are deemed unsafe, the event may be cancelled or moved to an alternate location. Participants will be notified of any changes ahead of the event.

Contact

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Become a Sponsor

Help support this community event benefitting our lakes! Sponsorships include marketing exposure throughout the weekend to 6,000+ attendees and tickets to the fundraiser party.

If you would like to learn more about sponsorship opportunities, email our Marketing & Development Director, Adam Sodersten, at adam@cleanlakesalliance.orgClick here to see our 2019 Frozen Assets sponsorship opportunities.