Free, family-friendly festival adds professional & amateur ice fishing tournaments, as well as fat tire bike race and snowshoe run
Madison, Wis. – Madison’s fastest growing winter festival is expanding again to bring even more excitement to the community during winter months. Clean Lakes Alliance’s Frozen Assets, hosted by Platinum Sponsor, The Edgewater will join Title Sponsors CG Schmidt Construction, Lands’ End, and Hovde Properties to enhance this year’s three-day festival. Adding to the already action-packed festival on February 3, 4 and 5 will be a Friday night fat tire bike race along a lit course on the lake, a Saturday morning snowshoe run and Amateur Ice Fishing Derby, and a Sunday morning professional ice fishing tournament that will be part of the North American Ice Fishing Circuit 2017 schedule. This growing regional event drew over 6,000 people in 2016, and the three-day festival expects to draw near 10,000 people in 2017!
“As a company that builds some of the most complex facilities throughout Wisconsin, we were excited to help build Frozen Assets into an even larger event that will attract people from throughout the region,” said Eric Schmidt, Vice President for CG Schmidt. “We also know that the lakes are the center of our community here in Madison and we believe drawing attention to them year-round is the best way to ensure future generations can continue to enjoy the lakes.
“Lands’ End is well-known around the world for their high quality outerwear for the entire family,” said Lands’ End Senior Vice President, Joe Ferreri. “No matter what the weather delivers, we hope to help warm up the thousands of people who will attend Frozen Assets throughout the weekend.”
“Hovde Properties has been supporting community events in Madison for over 75 years,” said Hovde Properties CEO Eric Hovde. “We are proud to once again support Frozen Assets and all it does for our community”
Fishing for Amateurs and Experts!
One of the big draws to this year’s Frozen Assets will be a partnership with the North American Ice Fishing Circuit (NAIFC). In addition to being a stop on this winter’s professional circuit, the NAIFC will also offer kids camps, gear demonstrations, and an amateur ice fishing derby for the everyday angler looking to fish a professionally run tournament. Promoted regionally, the NAIFC will bring professional anglers in from outside the state, and will also hope to attract amateurs to this professionally run event on Lake Mendota.
Fat Tire, Snowshoe, and More!
Continuing to offer more activities for winter lovers, Frozen Assets is adding a fat tire bike race and a snowshoe run. The Friday night bike race will be unique to the area thanks to its exclusive lake-only track along a completely lit course. Bikers will leave from The Edgewater and make loops along the southwest corner of Lake Mendota. Snow shoe runners will follow a similar course on Saturday morning. These new events will join the already popular sleigh rides, ice skating, pond hockey, ice lab walks, and many more popular FREE Frozen Assets family-friendly activities.
“We are pleased to once again host this marquee community event at The Edgewater,” said Amy Supple, Chief Operating Officer of The Edgewater. “Promoting the quality of our lakes, and finding unique ways to activate the waterfront are cornerstones of The Edgewater’s community strategy and perfectly aligned with the mission of Clean Lakes Alliance. Frozen Assets is just one example of the important work this organization does to enhance the quality of life for our residents and to bolster Madison as an economic driver and regional destination.”
Five Years and Counting
What started as a fundraiser event has blossomed into a three-day family-friendly festival on Lake Mendota. This year, Frozen Assets hopes to bring even more people and raise even more awareness for our lakes
“Thanks to our generous sponsors, we have raised over a half million dollars for the lakes at Frozen Assets over the past five years,” said Clean Lakes Alliance Executive Director James Tye. “This money goes directly towards lake improvement projects and practices aimed at making our lakes healthy for generations to come.”
For more information about Frozen Assets, including where to purchase tickets, schedule of events, and hotel information, visit www.cleanlakesalliance.org/frozen-assets/.