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2019 Frozen Assets Kites
Cover Photo Courtesy Jeff Halverson Photography

Frozen Assets raises more than $1,000,000 net since 2012!

With more than 6,000 visitors joining us at The Edgewater and on Lake Mendota, Frozen Assets raised more than $127,000 net for our lakes this year. THANK YOU to all of our sponsors, guests, volunteers, and event partners who made the festival and fundraiser a huge success! Thank you to our presenting sponsor Lands’ End and to our platinum sponsor The Edgewater. Lands’ End provides critical funding and apparel to keep our staff and volunteers warm. The Edgewater and its staff were incredible hosts of the festival and fundraiser for the FIFTH year in a row! Funds raised will be used to purchase easements for three miles of buffer strips, which help capture nutrient-rich runoff from farm fields before it enters our lakes. See some of the other projects we’ve been up to since our founding in 2010. Keep reading for a recap of the event and respond to our survey below to give us feedback about how we can make next year even better!
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Frozen-Assets-5k

Join us for the Frozen Assets 5K, America’s only 5K on a frozen lake!

REGISTER TODAY
Take a break from the hilly pavement and bring your stride to the ice. In the Frozen Assets 5K race, participants will run or walk across the ice on iconic Lake Mendota with beautiful views of downtown Madison and the University of Wisconsin-Madison campus. The course will start and end at The Edgewater, right in the heart of the Frozen Assets Festival!

Registration

Your registration to the Frozen Assets 5K includes admission to the race with optional chip timing. Online registration closes Wednesday, January 20th. The registration pricing schedule is below: November 1 $35 :: Early bird December 31 $40 :: Regular price February 2 $45 :: Same day Best of all, your registration supports work to protect and improve water quality in our lakes!

Divisions

The event is chip-timed for runners, sign up for the walk pass for an untimed event. Awards will be given to the top three male and female finishers.

Terms & Conditions of Entry

By registering for this event, you agree to the Frozen Assets 5K Terms & Conditions of Entry. All entrants must read and agree to this declaration.

Weather

Race organizers reserve the right to alter the course due to factors including, but not limited to, ice conditions and weather. If conditions are deemed unsafe, the event may be cancelled or moved to an alternate location. Participants will be notified of any changes ahead of the event.

FAQs

Is there parking available? Event parking will be available at The Edgewater for $5. Participants may also find street parking or use other City of Madison parking ramps. What is the course? The course is a loop on Lake Mendota to Picnic Point and back. When can I check-in or pick up my bag? Participant check-in and registration the day of the event will begin at 9 a.m. An optional bag pickup will be held on Thursday, Jaunary 31st from 4-8 p.m. What happens if ice conditions are unsafe? Clean Lakes Alliance will make every effort to hold this event, while keeping safety in mind for all competitors. If conditions are deemed unsafe, the event may be cancelled or moved to an alternate location, with entrance fees being considered a tax-deductible donation to support our lakes.Participants will be notified of any changes ahead of the event. What is the refund policy? Registrations are transferrable and non-refundable. Thank you in advance for your donation to support our lakes!

Frozen Assets on Land

Clean Lakes Alliance’s Frozen Assets Festival is ON!

Lake Mendota ice activities moved on land February 1st, 2nd, and 3rd

Madison’s favorite winter festival is moving forward with a full slate of activities scheduled for the first weekend of February at The Edgewater. Warm temperatures and a virtually snowless winter have left Lake Mendota’s ice cover in question for the February Frozen Assets Festival, presented by Lands’ End. But even if the ice is off, the FESTIVAL IS ON!

“Our number one goal every year is safety,” said Clean Lakes Alliance Executive Director James Tye. “We of course always want to be able to use Lake Mendota – our largest ‘frozen asset’ – for our festival, but we have a great partnership with The Edgewater allowing us to hold events even if a changing climate takes away our ice.”

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Running-Michigan-Runner-Girl

America’s only 5K on a frozen lake

Join Clean Lakes Alliance for our Frozen Assets 5K, America’s only run entirely on a frozen lake! Take a break from the hilly pavement and bring your stride to the ice. In this 5K race, participants will run or walk across the ice on iconic Lake Mendota for beautiful views of downtown Madison and the University of Wisconsin-Madison campus. The course will start and end at The Edgewater. Medals will be awarded to our top finishers. Best of all, your registration supports work to protect and improve water quality in our lakes! Online registration ends Wednesday, January 31st. Walk-ups welcome! Register at the start line at 9 a.m. the day of the race. Click here to register Contact Clean Lakes Alliance at info@cleanlakesalliance.org or 608-255- 1000 if your organization would like to get involved by becoming a sponsor. Learn more about the Frozen Assets Festival: cleanlakesalliance.org/frozen-assets

Frozen Assets Fat Bike Race

Compete on Frozen Lake Mendota!

Join Clean Lakes Alliance for our second annual Frozen Assets Fat Bike Race on Lake Mendota! In this night race, participants will cruise across the ice on iconic Lake Mendota and pass by downtown Madison and the University of Wisconsin-Madison campus. The race will start and end at the Edgewater. Choose from a single lap, 4.25 mile course or a three lap, 12.75 mile course. Top finishers will receive medals. Best of all, your registration supports work to protect and improve water quality in our lakes! Online registration is open until Wednesday, January 31st. Walk-ups welcome! Register by 5:30 p.m. the day of the race by the start line. Click here to register Contact Clean Lakes Alliance at info@cleanlakesalliance.org or 608-255- 1000 if your organization would like to get involved by hosting an activity or becoming a sponsor. Learn more about the Frozen Assets Festival: cleanlakesalliance.org/frozen-assets

Frozen Assets Festival 2018

Meet us on Lake Mendota for the Frozen Assets Festival

Every year, the Frozen Assets Festival highlights the status of our lakes as one of our community’s biggest assets. This event has raised more than half a million dollars for our lakes since 2012! You’re invited to our fourth annual family-friendly outdoor winter festival at The Edgewater and on frozen Lake Mendota. Join us for FREE activities all weekend long, including ice skating, sleigh rides, pond hockey, snowshoeing, ice science, figure and speed skating demos. Warm up with complimentary s’mores and hot cocoa! Contact Clean Lakes Alliance at info@cleanlakesalliance.org or 608-255- 1000 if your organization would like to get involved by hosting an activity or becoming a sponsor. Learn more: cleanlakesalliance.org/frozen-assets

The Frozen Assets Festival is back for its 3rd year, with new events and a continued commitment to bringing people together to connect with the lake. Here is an excerpt from Journal Sentinel’s article featuring Adam Sodersten, the Director of Marketing and Development at Clean Lakes Alliance, on the lakes: 

“They are one of the big reasons people live here, and the quality of the water in those lakes is certainly worth protecting and promoting.This festival is all about enjoying the lakes in the winter and making more people aware of what’s being done to clean them up, while at the same time getting folks behind efforts to continue improving them.”

Read more at jsonline.com!