Frozen Assets Mendota Vice

Frozen Assets :: Mendota Vice


Frozen Assets is one of Madison’s boldest fundraiser parties, known for its creative themes, unique décor and the fashion of attendees. The Frozen Assets Fundraiser, along with the weekend-long Frozen Assets Festival, highlights the status of our lakes as our community’s number one asset and raises upwards of $150,000 for our lakes each year.

On Saturday, February 3rd, the big yachts and fast boats of South Beach will hit the South Side of Lake Mendota. Expect glamorous and sultry color palettes from linen white, navy and pale blues to electric metallics, hot pink or ravishing tropical patterns!

Get ready to celebrate, raise money for the lakes, and set this Madison winter on fire. After all, Frozen Assets isn’t just any fundraiser… this is MENDOTA VICE.

Learn more at

Frozen Assets Fat Bike Race

Compete on Frozen Lake Mendota!

Join Clean Lakes Alliance for our second annual Frozen Assets Fat Bike Race on Lake Mendota!

In this night race, participants will cruise across the ice on iconic Lake Mendota and pass by downtown Madison and the University of Wisconsin-Madison campus. The race will start and end at the Edgewater. Choose from a single lap, 4.25 mile course or a three lap, 12.75 mile course. Top finishers will receive medals. Best of all, your registration supports work to protect and improve water quality in our lakes!

Online registration is open until Wednesday, January 31st. Walk-ups welcome! Register by 5:30 p.m. the day of the race by the start line.

Click here to register

Contact Clean Lakes Alliance at or 608-255- 1000 if your organization would like to get involved by hosting an activity or becoming a sponsor.

Learn more about the Frozen Assets Festival:

Frozen Assets Festival 2018

Meet us on Lake Mendota for the Frozen Assets Festival

Every year, the Frozen Assets Festival highlights the status of our lakes as one of our community’s biggest assets. This event has raised more than half a million dollars for our lakes since 2012! You’re invited to our fourth annual family-friendly outdoor winter festival at The Edgewater and on frozen Lake Mendota.

Join us for FREE activities all weekend long, including ice skating, sleigh rides, pond hockey, snowshoeing, ice science, figure and speed skating demos. Warm up with complimentary s’mores and hot cocoa!

Contact Clean Lakes Alliance at or 608-255- 1000 if your organization would like to get involved by hosting an activity or becoming a sponsor.

Learn more:

About the talk

Madison is defined by its lakes. The five lakes of the upper Yahara River create Madison’s unique geography as well as the recreational opportunities that enrich life in Dane County.

Fishing is one of the outstanding recreational activities the lakes provide. Each lake has its own character and resulting fish community – the different species of fish one can expect to find.

David’s presentation will discuss the methods the Wisconsin Department of Natural Resources uses to survey and assess the fishes of the Madison lakes as well as an overview of each of the five lakes and their fish.

We’ll also be joined by local fishing guide Austin Ragotzkie of Blue Ribbon Outdoors who will give an angler’s perspective on fishing the five Yahara lakes.

About our speakers

David Rowe is the Fitchburg-area Fisheries Team Supervisor with the Wisconsin DNR.  David has worked for the department since 1998 when he started as an LTE with DNR Fisheries Research.  David grew up in Middleton Wisconsin, completed a Bachelor of Science in Zoology at University of Wisconsin- Madison, a Bachelor of Science in Education at the University of Wisconsin-Oshkosh and a Masters of Science in Fisheries Biology at Iowa State University.

Austin Ragotzkie is a local fishing guide with Blue Ribbon Outdoors. Blue Ribbon Outdoors, founded in 2012, provides quality outdoors experiences in Southern Wisconsin as a premier guide service and outfitter. Blue Ribbon offers Lake Michigan charters, guided duck hunting trips, and ice fishing and shanty rentals on the Madison chain of lakes.

About the series

Yahara Lakes 101 is a series of educational events open to the public and a great chance for residents to learn more about the science behind the issues that affect our lakes. Each month we feature a different expert to make the science accessible and interesting to non-technical audiences. Yahara Lakes 101 is produced in partnership with the UW-Madison Nelson Institute for Environmental Studies, with hosting sponsor The Edgewater, presenting sponsor First Weber Group, supporting sponsor The Evjue Foundation, and media sponsor The Isthmus.

Yahara 101 is held both indoors and outdoors (weather permitting) at The Edgewater. Come at 7:30 a.m. for a meet-and-greet and to enjoy your coffee, pastries, and fruit. The program begins at 8 a.m., and class is dismissed by 9 a.m.

If you already are a Friend of Clean Lakes (minimum $35 donation/year), then admission is free. Become a Friend today. If you are not a Friend yet, admission is $10 per event. Registration for each event is requested for all attendees. Special event parking will be available at The Edgewater.

New races, Kites over Mendota, and other family-friendly events announced

MADISON, Wis. – After unseasonable rain, the return of cold temperatures and a dose of winter white helped Lake Mendota stay solid for Frozen Assets! Back for a third year, the three-day, free family-friendly festival expects to draw near 10,000 people throughout the weekend. Frozen Assets is made possible thanks to title sponsors CG Schmidt, Hovde Properties, Lands’ End Outfitters, Spectrum Brands, and is hosted by platinum sponsor, The Edgewater. 

“Last year we had roughly 6,000 people experience Frozen Assets – many of them setting foot onto a frozen lake for the first time in their lives,” said Clean Lakes Alliance executive director, James Tye. “We hope even more people will join us this year to see how important healthy lakes are to our community, year-round.”

Frozen Family Fun – for FREE!

For three days, Friday, February 3 through Sunday, February 5, families will have a chance to experience outdoor activities and winter fun at The Edgewater. Free ice rink access and hot chocolate will greet people all weekend long. Additionally on Saturday, festivalgoers will be treated to demonstrations from the Madison Figure Skating Association, Olympic gold-medal winning speed skater Casey FitzRandolph, and other dance performances. If the weather gets too cold, kids can enjoy free face painting, zoo animals, a Saturday performance by children’s entertainer David Landau, and other fun activities inside The Edgewater.

Out on frozen Lake Mendota, snowshoeing, a slap-shot competition, s’mores, sleigh rides, ice fishing and an ice science lab led by the UW-Madison Center for Limnology all return and all are completely free!

NEW Events 

Winter lovers who miss the large kite event that used to take place on Lake Monona will love Kites on Mendota! The Wisconsin Kiters Club will bring dozens of large show kites to fly high over the lake throughout Saturday and Sunday.

For athletes and anglers, four new events are a can’t-miss. Friday night, riders can compete in a fat bike race on a lit course on Lake Mendota, and on Saturday morning, snowshoe lovers can compete in a run along the same course. Also on Saturday, weekend fishermen and women can try their luck at an Amateur Ice Fishing Derby where teams of two compete for cash prizes. On Sunday, the North American Ice Fishing Circuit makes an official stop on Lake Mendota. Weigh-in for the pros will be Sundayafternoon at The Edgewater.

A complete list of festival activities and times can be found at

Play & Stay

The Edgewater has developed festival-specific family-friendly packages to encourage a full weekend experiencing Madison lakes. To take advantage of an Edgewater weekend room package, please visit


About Frozen Assets

Started in 2012 as a fundraiser, Frozen Assets has now transformed into a three-day event to highlight the importance of the lakes. Thanks to generous sponsors, Frozen Assets has netted nearly $700,000 to fund lake improvement projects, youth education, and watershed engagement events.