Frozen Assets

Join Clean Lakes Alliance at Frozen Assets!

Every year, the Frozen Assets Festival & Fundraiser raises the profile of our lakes as one of our community’s greatest assets. With over 6,000 attendees in 2018, Frozen Assets raised more than $150,000 for our lakes!

Fifth Annual Frozen Assets Festival

Saturday, February 2nd & Sunday, February 3rd
The Edgewater & Lake Mendota
FREE, open to the public

About the Festival

Madison’s favorite winter festival is moving forward with a full slate of activities scheduled for the first weekend of February at The Edgewater. Warm temperatures and a virtually snowless winter have left Lake Mendota’s ice cover in question for the Frozen Assets Festival, presented by Lands’ End. But even if the ice is off, the FESTIVAL IS ON!

The Frozen Assets Festival is a free, family-friendly event held at The Edgewater. We’ll have a full slate of FREE family-friendly activities all weekend long. Try a new winter skill, or sit back and watch the fun!

Read our full press release with more updates about the weekend.

Timeline & Activities

Friday, February 1st, 5 – 8 p.m.

Saturday, February 2nd, 10 a.m. – 3 p.m.

  • Frozen Assets 5K Run/Walk, 10 a.m. (paid event)
    New Location: Memorial Union & Lakeshore Path
  • Complimentary stretching tent with Capitol Physical Therapy
  • FREE s’mores & hot chocolate
  • Open skate on The Edgewater Plaza ($3 skate rentals available)
  • Kites on Mendota with Wisconsin Kiters Club
  • Face painting with Funny Faces Family Entertainment
  • Pond hockey, snowshoeing, & curling
  • Fat bike sled pull for kids with Madison Bikes
  • Ice science lab with UW-Madison Center for Limnology
  • Performances from Central Midwest Ballet, Figure Skating Club of Madison, and Trinity Irish Dancers
  • Ice golf at the Memorial Union Winter Carnaval

Sunday, February 3rd, 10 a.m. – 3 p.m.

  • FREE s’mores & hot chocolate
  • Open skate on The Edgewater Plaza ($3 skate rentals available)
  • Kites on Mendota with Wisconsin Kiters Club
  • Glitter tattoos with Funny Faces Family Entertainment
  • Pond hockey, snowshoeing, & curling

FAQs

Is there parking available?
Event parking will be available at The Edgewater. Participants may also find street parking or use other City of Madison parking ramps.

Can I volunteer at this event?
You can sign up to volunteer at the Frozen Assets Festival and Fundraiser here. Daytime and evening shifts are available throughout the weekend.

Frozen Assets :: Winter Carnaval

Saturday, February 2nd, 2019
8 p.m. – midnight
The Edgewater

BUY TICKETS

About the Fundraiser

Grab your passport and samba shoes as we fly south to Rio for the biggest parade on earth! Whether it’s bright purples, yellows, or greens, you won’t want to dress drab for this fundraising scene. Grab your feathers, beads, and some friends as we bring Rio de Janeiro right to you!

Get ready for Copacabana to hit the shores of Lake Mendota at Frozen Assets :: Winter Carnaval!

Frozen Assets, held at The Edgewater, is one of Madison’s boldest fundraiser parties, known for its creative themes, unique décor, and the fashion of attendees. The Frozen Assets Fundraiser, along with the weekend-long Frozen Assets Festival, highlights the status of our lakes as our community’s number one asset. Frozen Assets raised $150,000 for our lakes in 2018.

Tickets

Tickets are very limited and we ALWAYS sell out. Get your tickets today!

$110 :: Early-bird (open to general public)
$125 :: Regular price
$150 :: Last chance!

While supplies last

Style Guide

This year’s theme draws on the bold colors, big accessories, and fun music from the annual Carnaval celebration in Rio de Janeiro! Bright purples, yellows, or greens; styled with feathers or beads will give anybody the right look! For additional fashion inspiration, see our Men’s Fashion and Women’s Fashion Pinterest pages.

Enhanced Experience

Every year, our 63Club monthly donors access a special hosted bar and lounge at the fundraiser. Join the 63Club today, starting at just $19.63 a month!

Frozen Assets 5K Run/Walk

Saturday, February 2nd, 2019
9 a.m. check-in, 10 a.m. start
Memorial Union & Lakeshore Path

REGISTER NOW

About the 5K

Saturday morning’s Frozen Assets 5K Run/Walk will move off the ice and onto land starting at Memorial Union. Competitors will leave the union on the Lakeshore Path, make a loop near the entrance to Picnic Point, and head back. Join Clean Lakes Alliance for a race to support our lakes!

Registration

Your registration to this event includes admission to the race with optional chip timing. Online registration closes Wednesday, January 20th. The registration pricing schedule is below:

November 1 $35 :: Early bird
December 31 $40 :: Regular price
February 2 $45 :: Same day

Best of all, your registration supports work to protect and improve water quality in our lakes!

Divisions

The event will be chip-timed for runners, sign up for the walk pass for an untimed event. Awards will be given to the top three male and female finishers.

Terms & Conditions of Entry

By registering for this event, you agree to the Frozen Assets 5K Terms & Conditions of Entry. All entrants must read and agree to this declaration.

Weather

Race organizers reserve the right to alter the course due to factors including, but not limited to, ice conditions and weather. If conditions are deemed unsafe, the event may be cancelled or moved to an alternate location. Participants will be notified of any changes ahead of the event.

Frozen Assets Fat Bike Race

Friday, February 1st, 2019
5:30 p.m. check-in, 6:30 p.m. start
Law Park & Capital City Bike Trail

REGISTER NOW

About the Fat Bike Race

On Friday night, February 1st, the popular Frozen Assets Fat Bike Race, which is usually held on a lit course on Lake Mendota, will MOVE to the Capital City Bike Trail. Racers will leave from east end of Law Park and head south, make a loop at McDaniel Park in McFarland, and then return to Law Park. With the race being held on pavement instead of the ice, riders with ANY type of bike are encouraged to register.

Fat Bike Race 2018

Registration

Your registration for this event includes admission to the race with chip timing. Online registration closes Wednesday, January 30th. The adult registration pricing schedule (17 and older) is listed below.

November 1 $40 :: Early bird
December 31 $50 :: Regular price
February 1 $65 :: Same day

Best of all, your registration supports work to protect and improve water quality in our lakes!

Race Divisions

Fat Bike Race: 4.25 or 12.75-mile course, fat bikes only
Open Ride: 4.25-mile course, ANY bike welcome (have fun and try your favorite bike on the ice!)
Junior Ride: 4.25-mile course, ages 10-16, any bike welcome

Top finishers in all divisions will get medals. Fat bikes are generally defined as 3.8-inch tires or wider. We suggest 3 inches minimum to compete in the Fat Bike Race division.

Terms & Conditions of Entry

By registering for this event, you agree to the Frozen Assets Fat Bike Terms & Conditions of Entry. Click the link to read and agree to this declaration.

Weather

Race organizers reserve the right to alter the course due to factors including, but not limited to, ice conditions and weather. If conditions are deemed unsafe, the event may be cancelled or moved to an alternate location. Participants will be notified of any changes ahead of the event.

Contact

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Become a Sponsor

Help support this community event benefitting our lakes! Sponsorships include marketing exposure throughout the weekend to 6,000+ attendees and tickets to the fundraiser party.

If you would like to learn more about sponsorship opportunities, email our Marketing & Development Director, Adam Sodersten, at adam@cleanlakesalliance.orgClick here to see our 2019 Frozen Assets sponsorship opportunities.

2019 FA Sponsor Footer 14Jan2019